3D-animated Commercial, Product-Visuals
With “Empore” and “Temprastones”, Aurox merges cosmetics with technology via precise temperature stimulation for the highly sensitive eye area.
The challenge was to create a bright, skincare-aesthetic explainer spot that elegantly conveys the technological aspect—using heat and cold to open and close pores. Additionally, consistent, photorealistic product visuals were required across their entire portfolio to support B2B sales with customizable assets.
We left the physical limits of the camera behind and developed a fully 3D-animated video for Empore. To avoid the uncanny valley effect—the eerie and unsettling feeling caused by artificial figures that look almost, but not perfectly, human—we opted for a stylized, highly aesthetic representation of the CGI face. Instead of unappealing, hyper-realistic skin pores, we created an abstract skin surface that luxuriously and clearly illustrates the temperature stimulation process (heat, cream application, cold).
To visualize the hot and cold impulses, we went through several R&D iterations to strike the exact balance between beauty aesthetics and tech focus. In addition, we produced high-end stills, 3D loops, and customized B2B renderings for the entire product range.
Abstract Microscopy: Development of an aestheticized, abstract skin structure and internal signal-waves that visually explains the physiological process of pore opening without being unappealing.
Scalable Visual Pipeline: Efficient generation of a massive volume of product visuals and 3D loops for Empore, the small Empore variant, and Temprastones.
