What is Virtual Production?
Virtual Production is a revolutionary process in filmmaking that integrates real-time computer graphics, live-action footage, virtual reality technologies, and AI. This approach allows filmmakers to see and interact with digital elements like sets or characters in real-time during production. The result? More creative freedom, less need for extensive post-production, and enormous flexibility in storytelling—all utilizing LED walls, motion-tracking systems, AI backgrounds, and Unreal Engine software.
The Partnership with AVBABY: A Synergy of Excellence
To fully leverage the potential of Virtual Production and offer our clients the best possible solutions, we have partnered with AVBABY, a renowned studio in Graz. AVBABY has transformed its studio into a cutting-edge Virtual Production Studio, and together, we are developing and implementing the system and concept.
Technical Equipment
- Top-Class LED Walls: With dimensions up to 4 x 6 meters and a pixel pitch of just 1.5 mm, they enable impressive close-ups without moiré effects.
- Precise Camera Tracking: The HTC VIVE Mars system ensures accurate marker-less camera tracking—reliable and precise.
- Flexible Lighting: Mobile side LEDs (4.8 mm pitch) and a movable ceiling LED illuminate the scenery atmospherically and flexibly.
- Real-time Performance: Thanks to Aximmetry, we operate with a render latency of under 3 frames, offering smooth multicam switching and flicker-free In-Camera VFX, all synchronized by Gen-Lock.
- AI Pipeline: A high-performance AI pipeline creates room for efficient processes and creative freedom on set.
Our role at HYBRID in this joint venture (ARGE) is to bring virtual worlds to life. We are primarily responsible for the development of 3D backgrounds, Visual Effects (VFX), and Technical/VFX Supervision. This team is complemented by the expertise of Mathias Kniepeiss, who, as Creative Director, AI Image Prompter, and Video Creator, plays a key role in designing impressive, AI-powered sceneries, as well as Thomas Diemath, a Virtual Production Technician and Studio Expert, who ensures the technical implementation and smooth operation in the studio.
The Advantages of Our Virtual Production Service
Combining our expertise offers you a multitude of benefits:
- Maximum Creative Freedom: Film professionals experience new freedom in staging. Visions can be realized in completely new ways, every facet controlled in real-time, and absolute control maintained on set.
- Elimination of External Disruptions: Weather whims, costly road closures, or lengthy permit procedures are a thing of the past. The director retains creative and logistical control at all times, avoids shooting delays, and eliminates hard-to-calculate additional costs.
- Efficient Post-Production: Visual implementation is finalized during the shoot. Elaborate post-production image editing like keying is completely eliminated. Post-production is reduced to editing and color grading—uncertainties and high additional costs are now history.
- AI Boost for Maximum Productivity: With our powerful high-end PC hardware, impressive backgrounds, effects, and videos can be created in seconds. Multiple scenarios can run in parallel, maximizing production capacity.
- Reduced Production Costs: Film costs are significantly reduced. While pre-production remains easily plannable, post-production is extremely efficient—aside from editing, there are hardly any further expenses.
- Sustainability: By reducing the need for physical sets and locations, Virtual Production minimizes resource consumption and travel costs. AVBABY sources its electricity 100% from renewable energies, further contributing to more environmentally friendly film production.
Diverse Applications
The Virtual Production Studio is ideally suited for projects that require complex, elaborate, or fantastical environments—perfect for science fiction, fantasy, or advertising. It’s perfect for productions with tight schedules or limited budgets, as it significantly reduces the need for exterior shots and time-consuming post-production.
Furthermore, we can:
- Shoot vehicle scenes safely and independently of weather conditions in the studio, including realistic reflections thanks to LED lighting.
- Create company TV sets on spectacular virtual stages.
- Realize professional product presentations and corporate communications in tailor-made 3D spaces.
- Enable livestreams with fiber optic connections for stable and high-quality transmissions.
- Quickly and efficiently implement re-enactment scenes.
… and much more!
Das Team
Behind this innovative offering is a dedicated team of specialists:
Mathias Kniepeiss: Photography | Creative Director | AI Image Prompter | Video Creator
Stefan Schmid: Camera | Video | Studio Technology
Andrea Eidenhammer: Screenplay | Production | Photography
Thomas Diemath: Virtual Production Technician | Studio Expert
From our team:
Morris E. Stux: VFX-Supervisor | 3D / Unreal Engine Technologist
Conclusion
The joint venture with AVBABY represents the future of film production. We offer not only state-of-the-art technology but also the concentrated expertise of a team of specialists to elevate your visual projects to a new level. Increase your brand’s visibility with the advanced possibilities of our virtual studio. Enjoy the freedom to create complex scenes without the limitations of physical sets and and benefit from efficiency, creativity, and sustainability.
Discover the unlimited possibilities of Virtual Production with us!
AVBABY Virtual Production Website: www.avbabyvirtualproduction.com
The flagship studio – where CGI, AI, and live-action fuse into next-gen visuals.
