For over 11 years, THE RENDERERS was a key player in visual communication across the DACH region. What started as a small CGI studio grew into a team of up to nine people, operating out of a 180 m² high-tech office, delivering high-end projects for well-known companies – from industrial giants to innovative product developers.

But over time, it became clear: the internal structures could no longer keep up with the evolving vision of founder Morris Etienne Stux. Ambition, speed, technical depth, and flexibility increasingly ran into organizational limits.

Rethought from the Ground Up

While other studios are still figuring out how to integrate AI or automate their first workflows, Morris has been redefining systems behind the scenes – reconstructing workflows and creating a setup that goes far beyond rendering. One that not only meets today’s demands but anticipates future needs.

The way visual content is produced has been completely reimagined. With a radically improved setup and a relentless drive for excellence, HYBRID VISUALS™ was born.

Why HYBRID?

Because we operate in a world where a single image rarely relies on just one technology.

Hybrid (noun) and hybrid (adjective) refer to something combined, crossed, or mixed. The prefix “Hybrid-” emphasizes a whole made up of different types or processes.

Preferred pronunciation:
English /ˈhaɪbɹɪd/

An example from our work: A product is recreated using CGI, the background generated by AI, individual elements filmed live with a camera – either against a greenscreen or on a virtual production stage with real-time rendering. Complex effects are added through physical simulations and all of it is seamlessly merged in post-production.

We don’t just create hybrid visuals, we build a hybrid system: a project might evolve into a 3D web implementation, a hologram at a trade fair, or an automated template workflow for future product variants.

What we create is never a standalone solution. It’s modular, scalable, and expandable – exactly what modern brands need: a visual infrastructure, not just a simple video.

How is that possible?

This way of working requires deep expertise. Hybrid production demands in-depth knowledge across the entire CGI/VFX pipeline, camera and lighting technology, computer science, design principles, physics, and mathematics. Only those who master these technologies, control them in detail, and understand their scientific foundations are capable of combining them meaningfully – and delivering at the pace today’s high-speed marketing world demands.

That is exactly our strength. HYBRID combines technical depth – on a code and physics level – with workflows that enable visual excellence at record speed.

This depth also allows us to think beyond traditional production boundaries. We develop internal tools, automated templates, and structured content systems – not because it’s trendy, but because it’s essential to achieve maximum impact with minimal resources.

What We Combine

HYBRID VISUALS’ production method is built on the deliberate fusion of diverse technologies and disciplines. Each brings its own demands, formats, and potentials and it’s their combination that defines our approach:

These technologies are deployed across channels – from social media clips to online campaigns, trade show visuals, holograms, web interactions, digital displays, and even big-screen productions for events or installations.

What’s New?

With the new name comes more than just a visual rebrand – it’s an entirely new structure:

• Revamped quality management – benchmarking against global top-tier brands
• Accelerated workflows in every project phase
• Intentionally lean team: Only top talent joins HYBRID
• Remote-first instead of location-based-constraint
• Scalable technical infrastructure
• Automated where it makes sense – manual where it matters
• International-market-alignment

We no longer produce in traditional production lines. Instead, we structure our workflows so clients benefit from better value, faster delivery, and higher quality.

The Difference Is in the Mindset

HYBRID has a clear mission:
To become one of Europe’s elite studios for visual content.

Not through volume, but through excellence. Not through outdated habits, but through focus on performance and speed. Not through technology alone, but through intelligent orchestration.

We don’t believe in one-size-fits-all solutions.
We believe in tailored, cross-technology systems built for brands that understand:
Controllable results and truly powerful visual communication aren’t produced by a single tool. They emerge from the synergy of all.