Product-Renderings, VFX-heavy commercials and ad campaigns
The beverage market is highly saturated, making visual differentiation business-critical. The Austrian brand ROST produces rosé wine spritzers in various flavors and frequently releases special editions. This results in a massive variety of different bottle designs and labels. The challenge was to showcase this volume of products consistently, in premium quality, and resource-efficiently across the web shop, social media, and advertising campaigns—a requirement where traditional film and photo productions reach their physical and temporal limits.
Over several years, we have formed the operational backbone of ROST’s visual communication. To put the beverage in the spotlight within an extremely competitive environment, we produced a series of VFX-intensive commercials. We merged live-action footage with practical effects, CGI, and visual effects to bypass traditional production limitations.
Accompanying this, we created highly detailed product renderings and scroll animations for the digital point of sale. The high technical and visual fidelity of the main campaign was awarded the Green Panther Bronze.
Scalable Render Setup: Development of a custom pipeline to sequentially and automatically render a huge variety of changing bottles and labels in photorealistic quality.
Custom 3D Assets: Programming proprietary tools for the procedural generation of recipe-specific elements, such as highly detailed 3D cinnamon sticks.
Physically Accurate Fluid Simulation: Engineering a specific setup for dynamic bubbles and light foam. This makes the spritzer’s carbonation visible and creates an absolutely realistic physical impression that AI or basic rendering techniques often fail to achieve.
