3D-animated Commercials, Product Renderings

Company: BËRGSTEIGER
Agency: ado New Media

TRvp client Product 2D Animation Motion Graphics Visual Effects Werbung Bergsteiger Graz

Initial Situation

For the launch of the Montium collection by BËRGSTEIGER, a comprehensive visual campaign was required to present the new product line with a strong brand presence across digital channels. The challenge was to consistently represent the high design quality and attention to detail of the eyewear across various media formats. The goal was a digital production that impresses both emotionally and technically at a top international level.

Our Approach

We produced two 3D product videos that highlight the performance and design standards of the collection through precise CGI. The foundation was the creation of highly detailed digital twins of the products. Based on this, we developed eighteen photorealistic visualizations for the webshop, covering all color and material variants.

The package was complemented by optimized 3D assets for an AR experience, allowing customers to virtually try on the glasses in real time.

Project Innovations

  • Development of a specialized shader for acetate and tortoiseshell materials using sub-surface scattering for maximum realism.

  • Implementation of an automated rendering pipeline for the efficient creation of numerous product variants in the highest quality.

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