Advertising Campaign
Green Beat developed the probiotic WINK in Graz, Austria, to specifically support the gut-brain axis. For the US market launch, the New York-based marketing department required a comprehensive international advertising campaign. The key challenge was to explain the innovative product clearly to a broad audience and to visually communicate the correct application with precision.
Together with the marketing department, we developed a high-end commercial, photorealistic product renderings, and short instructional videos. To achieve maximum attention and strong brand recall, we utilized a combination of live-action, CGI, and motion graphics. A specific focus was placed on the clear depiction of product usage to lower entry barriers for new customers in the US market and to showcase the scientific ingredients (probiotics, lutein, dolomite) in a modern way.
