Werbespots, Ad Visuals and Digital-Out-Of-Home
Crodino was relatively unknown on the Austrian market. The challenge was to increase brand awareness for the Biondo and Rosso varieties while visually communicating the correct preparation in an appealing and understandable way.
We produced two dynamic commercials focusing on appetite appeal. Using Visual Effects, seasonal ingredients like blood oranges were added digitally. Floating ingredients were filmed on greenscreen and integrated into the visualization via compositing.
An additional component of the campaign was the creation of optimized DOOH content for hundreds of digital screens across Austria to achieve maximum reach
For the marketing of the Sarti aperitif, the Campari Group required a high volume of visual assets for large-scale DOOH campaigns in Austria. The goal was to generate attention-grabbing content for public spaces from existing static imagery.
We animated existing still images for a dynamic impact on hundreds of screens across Austria.
All technical and legal traffic regulations were strictly observed. Additionally, we utilized early AI video processes to animate static visuals for social media campaigns, optimizing the conversion rate
