TVC, 3D-animated Commercial
The Viennese watch brand Keinzeit Vienna is defined by its minimalist premium design and signature rounded glass. The challenge was to accurately represent these tactile and aesthetic qualities in digital commercials. The goal was a product visualization that conveys the value of the materials and the elegance of the design language at an international top-tier level.
We developed a series of 3D animated commercials focusing on the light refraction of the glass and the fine details of the watch case. Through an agency partnership with Good-Life-Crew, a high-quality TV commercial (TVC) was created. While our partners contributed the live-action lifestyle scenes, we realized the highly detailed CGI product shots to showcase the watches perfectly.
