3D-animated Commercial

Company: HEINZINGER

HYBRID client heinzinger 02

Initial Situation

With the EVO series, Heinzinger introduced a new generation of high-voltage power supplies for demanding industrial and laboratory applications.

The goal was to visualize its technological superiority and simple digital control in a high-end commercial. The project required a versatile video asset for the official market launch, international trade fairs, and online communication channels.

Our Approach

Using dynamic camera movements and a modern aesthetic aligned with the corporate design, we brought the performance of the Evo series to life. We utilized photorealistic CGI and 3D animation to precisely represent the hardware and digital control processes. Additionally, USPs were highlighted through custom 2D animations.

To maximize production efficiency, the content was built modularly, allowing for the creation of snippets for targeted feature promotion in sales.

Project Innovations

  • Development of a custom 3D lightning effect to visualize extraordinary electrical power.

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