FRITZ!Box

3D-animated Commercial, Ad-Visuals

Company: FRITZ! & Kabelplus

Initial Situation

FRITZ! (formerly AVM) is the undisputed market leader and a household name for broadband routers in the German-speaking (DACH) region. For the FRITZ!Box 6670 Cable, a versatile product campaign was created to clearly and visually communicate the key USPs of the device. The focus was on fast WiFi 7, seamless integration of mesh products, the established FRITZ! ecosystem, and high IT security for the cable internet market.

Another key objective was to highlight the partnership with regional ISP Kabelplus, demonstrating to their customers that they can fully enjoy these premium features.

Our Approach

We developed a comprehensive campaign featuring short 3D product videos, USP loops, and ad visuals (stills). All sequences were staged within a custom, 3D main scene of a modern living area. The stills were created using a hybrid process combining precise 3D rendering of the router with AI-generated backgrounds. The Kabelplus branding was integrated to highlight the partnership and the value provided to their customers.

Project Innovations

Stylized WiFi Signal Simulations: Inspired by real physical WLAN signal wave simulations, we developed a visual representation of data streams. The visual clearly illustrates stable connectivity even with numerous active connected devices.
Procedural Shield Animation: Construction of a digitally styled procedural shield setup. This animation visualizes the built-in security features of the FRITZ!Box, such as encryption and active threat defense.